Airtable, the spreadsheet-database-hybrid and fan favorite of the no-code community, has announced a $185M VC funding round and a set of new features. I’m often concerned about large funding rounds. If a VC-driven company doesn’t live up to their hype, they either fold or end up in a larger tech giant’s portfolio. In the case of Airtable, however, I strongly believe in the product and its potential. I have used Airtable in a client project before to replace a home-grown CRM. It’s part of the phpMAE-driven email handling setup I mentioned in my last post. In another current project, most non-personal data resides in Airtable so that their interface can act as an admin interface, saving implementation time for internal tooling.
fetch(), which means you can already integrate with everything that has an API.
The third feature is Sync and, as far as I understood it, allows mirroring data between different bases in Airtable. I won’t go into more detail here.
With the combination of Apps and Automations, Airtable fits perfectly into a product development philosophy of minimum coding, or an efficiencer mindset. It shows that developing applications with code and a no-code approach aren’t at odds. First, you start with existing tools and try to map your workflows in them. Then, build iPaaS-style no-code integrations to connect the tools for more advanced workflows. Then, once you reach that stage, write custom code to extend your tools with plugins and set up advanced integrations.
One of the reasons I’m excited about APIs is their role as a bridge between the worlds of software development and no-code app building. I believe this will become increasingly important, and we’re not talking about it enough yet. It will have implications for many stakeholders, including business owners, software engineers, API designers, and technical writers. I’m still searching for ways to understand these developments and articulate my understanding. Every post on this blog is a step in that direction.